Case study: Connor Counseling Services

Building a new practice

How GrowingREACH developed branding and marketing strategies to help a therapist build a thriving practice.

Connor Counseling Services was new to private practice and looking to establish an effective online presence.

With a three phase approach, we created a branding and marketing strategy to set up his practice for success.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

About Connor Counseling Services

Client Mac Connor is a licensed mental health counselor and addiction specialist who was transitioning from agency work to a private practice: Connor Counseling Services.

The Challenge

As a new small business, Connor Counseling Services needed to fill his calendar, quickly establish an effective online presence built to drive traffic, engage and connect with his ideal client, and grow his email list.



Like a tree, a private practice needs air, water, and energy to maximize growth:

Stages of tree growth | Services | GrowingREACH


We breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.


brand purpose

We first identified our client’s brand purpose to understand the “why” behind his private practice which informs the birth of a brand.


ideal client

By developing our client’s ideal client avatar, we were then able to create focused marketing strategies to drive engagement and client retention.


brand promise

We then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.


brand identity

We created a compelling logo, tagline, typography, and color palette to reflect our client’s brand and resonate with his target audience.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH


We develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.



Our client supplied his own website copy with the help of our easy DIY content creation template. His content was then maximized to connect and resonate with his ideal clients through SEO-optimized site design.



We hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout his website leading to relevant and specific calls-to-action to increase client retention.

REACHFunnel and REACHSeo

We supercharge your website’s traffic and visibility by growing a winning lead magnet funnel and SEO strategy while protecting your investment to bring more clients to your practice. We focus on your business so you can concentrate on your clients.


lead magnet quiz

We created a fun and interactive lead magnet quiz for our client’s website targeting his ideal client to build his email list.


email marketing

We created an automated email campaign that nurtures our client’s leads and keeps them connected until they are ready to schedule.



By signing up for our done-for-you monthly blogging and SEO services, we engaged our client’s target audience and increased SEO page ranking.

Lead Magnet Quiz for Connor Counseling Services Case Study | GrowingREACH

“Worth every penny!”


The Blog

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