REACHBranding

Do you need help attracting the right clients?

Your brand lets the world know who you are and ensures you attract your best-fit clients. We’ll help you get clear about who you are, who you’re serving, and how to look good while doing it so your practice grows from a seedling to thriving evergreen.

GROW MY BRAND NOW

Why is branding so important, anyway?

Let’s play a little game.

We’re going to say a word or phrase and you’re going to say (yes, out loud) the first brand that comes to mind. The aim is to move down the list as fast as you can! Ready? Let’s go –

1. Just do it
2. Dark colored, fizzy drink
3. Online shopping company that sells everything
4. Search engine with primary colors
5. Social network featuring a bird
7. French fries and golden arches
7. Maker of sleek mobile phones and laptops
8. Queen of the talk show

That, friends, is what we like to call (drum roll, please)…

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The Power of Branding

the roots your private practice needs to grow

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BRANDING = MORE THAN A LOGO

Even though our little game was essentially random words and phrases that could be attached to numerous answers, we’ll bet $100 that your brain automatically pulled up one specific brand for each one (helloooo, Apple). You can likely picture each brand in your head… the logo, the colors, the specific way that brand talks, the way it makes you feel, or the things it does really well.

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BRANDING = A MARKETING ROADMAP

Nailing your brand involves understanding who your ideal client is, their most pressing concerns, and how you can help. Your brand messaging then becomes a marketing roadmap to turn ideal clients into paying customers.

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GREAT BRANDING = LOYAL FOLLOWING

No matter the size of your practice, we are here to grow big, tall, well-rooted brands that have done their homework, solidified their personalities, know who they are talking to, and want to be landing front of mind and tips of tongues.

Private Practice Marketing and Website Design | GrowingREACH

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Welcome to REACHBranding

“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos, CEO of Amazon

So, what does it look like to grow a brand?

Here’s what’s included

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POSITIONING STATEMENT

This is the ‘what you do’ and ‘why’ of your brand, in a short and snappy sentence. We cultivate your positioning statement to help keep your practice on your unique ‘straight and narrow’ towards more (and ideal) clients.

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BRAND PROMISE

Your brand promise and messaging makes clients relate to your brand through inspirational, persuasive, and motivational content. Brand messaging turns potential clients into paying clients. We nail your brand promise and messaging to help your website copy blossom and to lay the foundation for all future marketing content.

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FONT SELECTION

Do you know how many fonts there are in the world? MANY. And we’re not just talking Arial and Times New Roman. Just like colors, fonts are a crucial part of creating your brand’s look and feel and can also contribute to the load speed of your website.

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LOGO DESIGN

While a logo is what everyone thinks of when they think ‘branding,’ the most effective logos are grown from the seeds of deeper brand strategy. We design custom logos that that will be the face of your brand and represent the care you offer to your clients.

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COLOR PALETTE

Did you know that color conveys messages, too? Red can build excitement but can also evoke danger. Blue induces dependability, while orange can signify friendliness. Your color palette should tell the right story about your brand. We know how to select the colors to grow your brand in the right direction.

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BRAND STYLE TILE

The stylish older sister of the mood board, style tiles define your brand’s visual elements to ensure consistency across your website and marketing materials. We create beautiful style tiles that tell the story of your brand’s visual elements.

LET’S GET BRANDING

Here’s How It Works

INQUIRE

Start by filling in this handy little form so we can get the ball rolling to learn more about you and your needs.

DISCOVERY

We’ll schedule a free 30-minute phone call where we can meet’n’greet and answer any questions before preparing your proposal and quote.

PROPOSAL

Once we know what we’re working with, we’ll send over a project proposal, contract and invoice. You’ll want to go ahead and sign that baby to get the magic growing.

CREATION

This is where the fun starts. We’ll learn all about your values, ideal client, and style. You can sit back and relax knowing that we’re growing your brand that will work hard for your practice.

“I invested in the entire branding package and couldn’t be happier. Great work!”

– Rick Pomfret, PsyD, Therapy4Men

HAVE SOME

Questions?

Why do I need a brand?

The big question! A brand makes you recognizable, trustworthy, marketable, and professional.

Your brand helps you figure out who your ideal client is and helps them to take you seriously. Without a solid brand and marketing strategy, you’re going to waste a lot of time and money just shouting into the ether hoping your ideal clients somehow find you. When you know who you are talking to, where to find them, what problem you’re solving, how you’re solving it, and how to look good doing it, you’re ready to grow.

How will a brand help me get more clients?

A ‘brand’ is about way more than just a logo and colors.

Your brand defines the way you present your practice to the world, the way you interact with your potential clients, and the problem you’re trying to solve.

Your branding are the roots of your marketing strategy. When you’re clear on your brand and present it clearly, you’ll attract your ideal clients.

You won’t attract your ideal clients if you don’t know how to reach them, what they dream about, what they struggle with, and how to connect them.

Can I just get a logo without the other stuff?

You can, but that’s not going to do too much for you. Let’s grow a business, not a logo.

Branding Services for therapists, coaches, counselors, and private practices | GrowingREACH

ARE YOU READY

BUILD A MEMORABLE BRAND TO GROW YOUR PRACTICE