Do you need help attracting the right clients?
Your brand lets the world know who you are and ensures you attract your best-fit clients. We’ll help you get clear about who you are, who you’re serving, and how to look good while doing it so your practice grows from a seedling to thriving evergreen.
Why is branding so important, anyway?
Let’s play a little game.
We’re going to say a word or phrase and you’re going to say (yes, out loud) the first brand that comes to mind. The aim is to move down the list as fast as you can! Ready? Let’s go –
1. Just do it
2. Dark colored, fizzy drink
3. Online shopping company that sells everything
4. Search engine with primary colors
5. Social network featuring a bird
7. French fries and golden arches
7. Maker of sleek mobile phones and laptops
8. Queen of the talk show
That, friends, is what we like to call (drum roll, please)…
The Power of Branding
the roots your private practice needs to grow
BRANDING = MORE THAN A LOGO
Even though our little game was essentially random words and phrases that could be attached to numerous answers, we’ll bet $100 that your brain automatically pulled up one specific brand for each one (helloooo, Apple). You can likely picture each brand in your head… the logo, the colors, the specific way that brand talks, the way it makes you feel, or the things it does really well.
BRANDING = A MARKETING ROADMAP
Nailing your brand involves understanding who your ideal client is, their most pressing concerns, and how you can help. Your brand messaging then becomes a marketing roadmap to turn ideal clients into paying customers.
GREAT BRANDING = LOYAL FOLLOWING
No matter the size of your practice, we are here to grow big, tall, well-rooted brands that have done their homework, solidified their personalities, know who they are talking to, and want to be landing front of mind and tips of tongues.
Welcome to REACHBranding
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos, CEO of Amazon
So, what does it look like to grow a brand?
Here’s what’s included
This is the ‘what you do’ and ‘why’ of your brand, in a short and snappy sentence. We cultivate your positioning statement to help keep your practice on your unique ‘straight and narrow’ towards more (and ideal) clients.
Your brand promise and messaging makes clients relate to your brand through inspirational, persuasive, and motivational content. Brand messaging turns potential clients into paying clients. We nail your brand promise and messaging to help your website copy blossom and to lay the foundation for all future marketing content.
Did you know that color conveys messages, too? Red can build excitement but can also evoke danger. Blue induces dependability, while orange can signify friendliness. Your color palette should tell the right story about your brand. We know how to select the colors to grow your brand in the right direction.
BRAND STYLE TILE
LET’S GET BRANDING
Here’s How It Works
We’ll schedule a free 30-minute phone call where we can meet’n’greet and answer any questions before preparing your proposal and quote.
Once we know what we’re working with, we’ll send over a project proposal, contract and invoice. You’ll want to go ahead and sign that baby to get the magic growing.
This is where the fun starts. We’ll learn all about your values, ideal client, and style. You can sit back and relax knowing that we’re growing your brand that will work hard for your practice.
“I invested in the entire branding package and couldn’t be happier. Great work!”
– Rick Pomfret, PsyD, Therapy4Men
ARE YOU READY